Joanna Broughton, The Executive Director, Truefitt & Hill Global Visits India

  On this occasion Mr. Istayak Ansari shares, “The Indian grooming market, over time, has been paying for having quasi-neglected men’s needs. ‘Looking good’ is no longer the domain of women and mirror time is now being shared with both sexes. The rising urban middle-class population and improved distribution channels in Tier II and III cities are also expected to stimulate growth through 2020, whereby ample opportunities for T&H to mushroom its finest grooming products and services in different cities of India, we are glad to host Ms. Broughton and explore opportunities for T&H vis-à-vis strategizing on male grooming business in India.” Ms. Broughton became involved with Truefitt & Hill where she has played a key role in the initiation of the corporate re-positioning process in terms of which the brand’s marketing strategy was radically revised, company’s image and brand’s status addressed and a massive restructure of product offering was affected, both in terms of the product mix as well as product packaging and presentation. The success behind this process translated into hugely strengthened brand credibility which Truefitt & Hill enjoys today, while its current status, as a one of the leading men’s grooming companies in the world, has led to T&H’s rapid expansion both in UK as well as in international markets. Today, T&H’s products sell right across the globe while T&H’s barbershops continually increase in numbers and can be found in London, Canada, USA, Malaysia, Thailand, Singapore, India, Australia, Russia and Azerbaijan as well as Middle East and South Korea, with many more stores in Europe to follow.  About Truefitt & Hill The prestigious history of Truefitt & Hill began in 1805 during the reign of H.M. King George III. Since then, the clientele has included members of the male like of the Royal Family, as well as members of visiting Royal households. Their barbers hold Royal Warrant to H.R.H., The Duke of Edinburgh. It has provided discerning gentleman with the finest grooming products and services. The elite clientele also include the Business leaders, Members of Parliament, Ambassadors and Diplomats and visiting Dignitaries. Oscar Wilde, Charles Dickens, Lord Byron, Frank Sinatra, Winston Churchill, Alfred Hitchcock and Laurence Olivier are few of their renowned clients. Apart from London they now have the luxe barbershop in Chicago, Toronto, Beijing, Kuala Lumpur, Singapore, Bangkok, Baku and has 19 barbershops across 11 cities in India. Superior and distinct services offered by Truefitt & Hill are The Royal Shave and Haircut, Classic Shave and Haircut, other hair treatments, Royal manicure & pedicure, head massage, facials, etc. and offer complimentary valet service, wi-fi, refreshments with every visit. They also have an exclusive VIP Room called Royal Suite for that special engagement, business meeting, or simply just to relax and unwind! Truefitt & Hill offers grooming products which includes exclusive pre-shave oil, shaving cream, colognes & aftershaves, bath and body products, shampoo and conditioner, shaving kits, etc.]]>